Posted: February 7th, 2016

Chipolte: Mexican Grill, Inc.: Food With Integrity

Chipolte: Mexican Grill, Inc.: Food With Integrity and answer the following questions (each question a subsection):

1    Do you think CMG is a successful company? Defend your stance with research application.
2    How do CMG’s resources support the company’s competitive position?
3    What challenges, within the case, did CMG face in 2012? In 2015 have they overcome such challenges? How?
4    What would you recommend the company do moving forward to remain competitive?
5    How does the topics in Chapter 4 apply to this case study?
6    submit your responses to the Weekly Assignment Folder.
Additional case resources:
•    https://www.youtube.com/watch?v=uERmpNGgaJA