What does it mean for FIJI Water to go carbon negative? How does one measure and report carbon footprints or products? Is the carbon footprint of FIJI Water big compared with other products?
Fiji Water and Corporate Social Responsibility The case examines the skilful marketing of the FIJI brand and the huge environmental and corporate social responsibility challenges the marketing of this brand faces. Students should prepare the case and consider the following questions: What is ethical and socially responsible marketing and why should marketers be concerned about […]
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Date: February 23rd, 2015