First, run the simulation using the Default Decisions. In other words, use the prices and R&D percentage that are already there. Capture or collect the results for each product (X5, X6, X7) as you run each year. Copy (using Excel, by hand, or some other method) the Financial results and Marketing results, as well as the information provided by the Advisor.
Refer to the reading on the SLP in the Module 1 Background. Then read the following scenario before you proceed:
It is December 15, 2015. Joe Schmoe, the VP of Marketing at Clipboard Tablet Co., is smugly patting himself on the back for how well he has done with pricing and product development on the three products, X5, X6, and X7. He knows his strategy was not very creative, since he did not change any prices or R&D allocations over the four-year period (actually six years, counting 2010 and 2011). But he is certain that he did not need to change anything, and that his overall performance is proof.
However, Sally Smothers, CEO of Clipboard Tablet Co., has a different opinion, and she fires Joe.
You are hired. You applied for the position a few weeks ago and interviewed, unaware of the fate of Joe Schmoe at the time. So here you are, Dec. 15, 2015, VP of Marketing at Clipboard Tablet Co., and ready to move the company ahead into 2016. Your boss, Sally Smothers, is expecting you to take over and move the company forward in terms of product development, and smart pricing.
Session Long Project
Write a 4- to 6-page paper, not including cover and reference page, according to Sally’s directions as follows:
Sally wants to make sure that you are ready to move ahead and asks you to review the past four to six years to see what was going on in terms of product development, sales, pricing, and performance against the competition. You collect all of the data and write a report which is due on Sally’s desk January 2, 2016.
Analyze the results of Joe Schmoe’s decisions and then write the report that Sally is requesting. Run the simulation of the Clipboard Tablet Co. using the default decisions. Access the simulation site and collect the data for each year. Make a case for your proposed strategy using financial analysis and relevant theories.
KEYS TO THE ASSIGNMENT:
The key aspects to this assignment that should be covered in your paper include:
•A review of the products, their life cycles, and how they stack up in terms of price and performance.
•Financial review for each product: X5, X6, and X7 – sales, costs, profitability, prices, unit margins, etc.
•Market review: New Sales, Repeat Sales, Market Saturation, etc.
•Propose an alternate strategy: a general idea of how you might do better with these products: what pricing and R&D allocations, etc., you would have put in place over the last four years, 2012 – 2015.
SLP Assignment Expectations
Your paper will be evaluated on the following seven points:
•Breadth – Is the full breadth of the subject, that is, the Keys to the Assignment, addressed?
•Depth – Does the paper address the topic in sufficient depth and include the background reading and other background resources as references?
•Critical thinking – Is the subject thought about critically, that is, accurately, logically, relevantly, and precisely?
•Clarity – Is the writing clear and are the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of responding to the questions or are points conveyed through excessive use of quotations?
•Organization – Is the paper well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are headings included in all papers longer than two pages?
•Referencing (citations and references) – Does the paper include citations and quotation marks where appropriate? Are the references from the background reading and assignment present and properly cited? Are all the references listed in the bibliography present and referred to via citation?
•Application – Are the concepts of the module appropriately applied to the subject?
TIPS AND SUGGESTIONS:
Please note the following tips and suggestions:
•Include a cover page and reference page, in addition to the 4-6 pages of analysis described above.
•Include headings for all papers greater than two pages (basically all papers), but do not use headings as “space fillers.”
•Cite and reference all sources that you use in your work, including those that you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for that information which you have “borrowed” or paraphrased from other sources.
Follow TUI Guidelines for well-written papers.
Hints for success!
Throughout this SLP, you will be asked to make business decisions under conditions of incomplete information and uncertainty. To do so, you will need to make assumptions based on what you have learned throughout the MBA program about how markets operate. Thus, your strategies in approaching this decision need to rely on models, financial analysis, and theories from such classes as Economics, Finance, Accounting, Marketing, Strategy, and Quantitative Analysis. In addition, the simulation will give you some additional market information as you progress.
Be sure to explicitly draw on concepts and theories from the courses you have taken throughout the MBA program. That means you need to “think like an MBA” and use the financial data you are given. You will have to crunch some numbers and present your data analysis professionally by creating some simple tables, charts and graphs.
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