. Based on your research, the types of products or services being sold, do you feel the company will be around 5 years from now? Explain.

Discussion Question 2 (25 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

Like large organizations, small companies must advertise via one method or another to generate business. And unlike large organizations, small companies typically don’t have a large budget to advertise, especially if they are a startup. Perform the following and submit your results. (25 points) (A 1½-page response is required.)

a. Research and find one (1) small company (less than 15 employees) in your hometown – gift shops or specialty item stores. Provide a brief background on who they are, where they are located, and the services they provide.

b. Schedule a meeting with the business owner or a company employee knowledgeable on their business operations to discuss their advertising methods.

c. Address the following during your meeting. Be sure to document the results in detail.

1) What type of advertising methods do they use?

2) Why did they choose to use these methods?

3) Are they using an advertising agency or placing the advertisements direct?

4) Have these methods been successful for them? Explain why or why not.

5) Has the cost of advertising been worth it?

d. Based on your research, the types of products or services being sold, do you feel the company will be around 5 years from now? Explain.

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