Posted: December 14th, 2015

Apply the relevance of each of these three elements to THB Confectionery.

Provide answers to the TWO questions below.

 

Both questions carry equal marks

 

Each answer should be between 900 and 1200 words, and should include references to relevant sources, though the references should not be included in the word count. State the word count at the beginning of each answer.

 

All questions should be answered in the context of the case study – THB Confectionery.

 

 

 

 

 

 

Question 1

 

A Trust Typology

 

Companion Trust	Competence Trust	Commitment Trust
Based on judgements of goodwill or personal friendship	Based on the belief in others’ competence	Based on contractual agreements between parties
Develops slowly over time through continuing exchange	Where based on reputation, can develop quickly	Can develop rapidly if parties’ have high credibility
Resilient	Fragile	Reasonably strong

 

1. Apply this trust typology to the stakeholders of THB Confectionery (please state any assumptions you make).

 

(25 marks)

 

Intellectual capital is made up of 3 elements: human capital, social capital and organisational capital

·       Human capital – the knowledge, skills and abilities of employees

·       Social capital – stocks and flows of knowledge that are a product of networks of relationships

·       Organisational capital – institutionalised knowledge owned by an organisation stored on computer and in hard copy documents

 

 

1. Apply the relevance of each of these three elements to THB Confectionery.

 

(25 marks)

 

 

 

 

 

 

 

 

 

Question 2

 

CIO	CTO	CKO
Manage internal information, IT & administrative resources	Monitor, evaluate & select new technologies	Transforming intellectual capital into business value
Develop IT strategy & link it to business	Provide technical vision to complement the business vision	Identify knowledge requirements & strategies for increasing knowledge
Ensure operational efficiency of systems	Determine what technologies will generate best ROI	Design & implement knowledge infrastructure
Educate business in the use of IT	Translate ideas into a form that laypeople understand	Create collaborative work environment

 

 

1. Apply these three roles and demonstrate the problems these roles are likely to solve  within the THB Confectionery

 

(25 marks)

 

1. Considering these three roles which two would offer THB Confectionery the best opportunity for future growth? (Please state your reasons clearly).