Advance Consumer Decision Making
MAGNUM From Streets. please Write just about Australian market.
1 – Analysis of the needs the product may satisfy
a) Identification of the need
b) Application of theory.
2 – Identification of the target market.
a) Identification of the target market.
b) Explanation of target market
Analyse the issues associated with the product (this will require you to utilise the whole text) ? ignoring all advertising and promotion by asking (and answering) questions including: What need does this product fulfil (actual and perceived)? Is there a specific target market? Who is the target market? Why is this the target market?? And many other questions? which you will have to think of ? and answer! In your written response you must state the questions and give explicit answers.
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