Posted: February 16th, 2017

.In ________, the seller offers goods both individually and in bundles and often charges less for the “bundle” than for the individual products

Question 1. 1.There are five categories of offerings for a service. It can be either a minor or a major component of the company’s offerings. Which of the following is NOT one of these five categories? (Points : 5) Pure tangible good Tangible good with accompanying services Hybrid Major service with accompanying minor goods and services Major service with accompanying major goods Question 2. 2.The five product levels constitute a ________. At each level more customer value is added. (Points : 5) customer-augmented product customer consumption system customer value-hierarchy customer-perceived value customer hierarchy Question 3. 3.To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following is NOT one of these strategies? (Points : 5) Provide complementary services to waiting customers Cultivate nonpeak demand Differential pricing Share services Manage demand levels through a reservation system Question 4. 4.Services high in ________qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption. (Points : 5) equipment search experience personal attention credence Question 5. 5.Some service firms often engage in ________, consisting of a fixed fee plus a variable usage fee. (Points : 5) pure bundling pure pricing mixed pricing captive pricing two-part pricing Question 6. 6.Service marketers frequently complain about the difficulty of ________ their services. (Points : 5) marketing diffusing differentiating developing designing Question 7. 7.A company can classify its products into four types that yield different gross margins, depending upon sales volume and promotional costs. The four classifications include all EXCEPT ________. (Points : 5) core product shopping goods staples specialties convenience items Question 8. 8.In ________, the seller offers goods both individually and in bundles and often charges less for the “bundle” than for the individual products. (Points : 5) pirating pricing captive pricing two-part pricing pure bundling mixed bundling Question 9. 9.The five determinants of service quality include all of the following EXCEPT ________. (Points : 5) empathy assurance responsiveness reliability reputation Question 10. 10.There are three steps service firms can take to increase quality control. Which of the following is NOT one of these steps? (Points : 5) Reduce customer contact points Monitor customer satisfaction Standardize the service-performance process Invest in good training procedures Invest in good hiring procedures