Posted: November 8th, 2016
Specifications for Assignment 1
[50% of the overall assessment, 2500 words]
Specific Instructions
Assessment Task
Firstly, you must research and select a company website which has not been selected or previously analysed by your peers · Note: Please do not start work on the company website until it has been approved by your tutor. A list of companies that are not allowed for this study will be provided. · The chosen company website will be allocated to students on a first come first serve basis by e-mail registration.
This assignment requires each student to critically evaluate a website of a company chosen by students. · Critically analyze the digital business strategy that the website pursues (Only the Digital Business strategy, NOT the company). This needs to include a definition of strategy. · Consider digital business concepts and approaches to comment on specific strengths and weaknesses of your chosen website · Provide suggestions and recommendations for further improvement of the company’s digital business strategy with clear justification.
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