Posted: December 28th, 2015
1.0 Introduction
1.1 Marketing strategy
Presents a definition of marketing strategy
2.0 Creating a successful marketing strategy
This section discusses a successful marketing strategy, which needs to be multi-faceted, realistic and consistently implemented over time.
3.0 Overview of John Lewis
Gives a brief information about the organization
3.1 John Lewis Marketing Plan
John Lewis Marketing plan based on SOSTAC framework of Smith (2003), the model is looks at the following items.
3.2. Digital marketing at John Lewis
3.3 Examining how John Lewis has succeeding in using digital marketing
4.0 Conclusion
Restating the main points and offering final remarks.
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