Posted: January 4th, 2016

what is the responsible management challenge of GlaxoSmithKline(GSK) and make recommendations for how the company should address this challenge.

*For the company GlaxoSmithKline(gsk), use marketing as a perspective from which to analyze the company’s strategic business context.

*Within this context, analyze one major responsible management challenge GlaxoSmithKline(gsk) faces and make recommendations for how the company should address this challenge. （ GSK annual report may needed）

*These recommendations should explicitly take into account the company’s strategic aspirations and the resource constraints it faces.

*You should clearly indicate and justify how these recommendations are practicable and realistic in the context of the company’s existing systems for addressing social, environmental and/or ethical issues, and how these systems could be further developed and changed to fully implement your recommendations.