Posted: April 21st, 2016

What is a Rhetorical Analysis?

This week, you will be working on the Rhetorical Analysis by starting to draft and organize your ideas. You will submit an Extended Draft Outline this week to the Dropbox for your professor to grade. The purpose of this assignment is to begin collecting information and putting it in writing as you prepare for the 3- to 4-page final Rhetorical Analysis you will submit in Week 4.

First, read this week’s lecture and begin Chapter 8 in your text. Then go to the search engine of your choice and search for a print advertisement to use as the subject of your Rhetorical Analysis. You will need to provide a URL for your chosen ad, so be sure it is available online. Your chosen ad can be current or vintage. If you would like to analyze an ad from a different time period, type the phrase “vintage ads” into your browser.

Choose an ad that you can analyze based on its rhetorical appeals (reasoning, character, and emotion), and be sure the ad you choose is intriguing to you. Please make sure that your chosen ad is appropriate for classroom use and the workplace.

Locate the file “Week 3 Extended Draft Outline template” in Doc Sharing. Use this template and follow the format provided to create your extended draft outline this week. You’ll need to identify and describe the ad, draft a thesis, identify the use of rhetorical appeals, and draft a conclusion.

At the end of your extended draft outline, copy and paste the URL or website address for your ad (it will begin with http://) so that your readers can also view the ad.