Posted: July 1st, 2015

what are the main cultural differences influence the purchasing decisions on luxuries among consumers. A cross cultural comparison of Chinese and British consumers.

1. Mainly use Hofstede and Hall’s cultural dimensions. Hofstede : five dimensions of national culture, just focus on individualism/ collectivism. Hall’s categorization of culture: low/ high context culture. Associating those two cultural dimensions with luxuries purchasing decisions.
2. mention few previous researches which used those two cultural dimensions and relevant results.( in those research conclusions, what are the main cultural differences influence Chinese and British consumers)
3.show some criticality (not just accept these ideas as truth.