Posted: March 24th, 2017
You are the Vice President of Marketing for an upscale real estate development company who plans to sell upscale new estate homes in a prestigious area of Los Angeles. Please describe the type of research you would conduct (primary, secondary, or both) to assess demand from potential home buyers. Also, describe the research tools you would use (for example, phone interviews) and how you would use them. From this research, describe how you will segment potential customers and choose a target group: 2 pages APA format.
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