Posted: May 28th, 2016

How does a vertical marketing system differ from a horizontal marketing system?

On Distribution – a. How does a vertical marketing system differ from a horizontal marketing system? Explain in detail. i. What system best describes your project company’s distribution approach? b. Identify your company’s primary marketing channel’s strengths and weaknesses? i. Include an analysis on where you think your company can cut costs while also providing more value from manufacturing to final retail.  Recall that the many channels along the way are most often separate businesses each trying to maximize value for its own customer while also maximizing profit for itself. Think of this important phenomenon as you shape your discussion on distribution management.

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