Posted: October 17th, 2016

Value of public relations in society (40%) Although the public relations profession has a positive outlook with an anticipated 26% increase in headcount by 2020, we are confronted with the challenge of having to justify our value to society

[Assignment #3] � Value of public relations in society (40%) Although the public relations profession has a positive outlook with an anticipated 26% increase in headcount by 2020, we are confronted with the challenge of having to justify our value to society. In this assignment, you will write a report (as if you are promoting PR to an organization which does not currently practice public relations) to justify the value of public relations with the following structure: 1) Definitions of public relations 2) Purposes of public relations 3) Processes of public relations 4) Consequences of public relations 5) If you are enrolled in STC5SOC (30 credit points), you will make detailed descriptions of two case studies where public relations is applied to make advancements in society. If you are enrolled in STC5COS (15 credit points), you will do one case study. Case study is a thick description of a case using a variety of sources, such as websites and newspaper articles. The case study archives of Edelman have some examples of cases: http://www.edelman.com/work/. Please specify how public relations is used in