Posted: November 1st, 2015

USPS vs UPS

USPS vs UPS

Case analysis: United States Postal Service (USPS) vs United Parcel Service (UPS)

You will assume a role of an outside consultant and examine the organization and make recommendations to

improve the organizational strategies to achieve its goals.

Introduction and background of the case, its products and/or services.

Current organizational structures and culture, current mission, major objectives, and strategies of each

organization.

Identify industry trends and its major competitors with market share.

Identify line of products (label them as Cash cow, Star, Dogs and Question mark) ownership of the company

(who owns it)

The results of your “situational appraisal” or SWOT analysis (key strengths, weaknesses, threats and

opportunities, important environmental trends, industry and competitive analysis, External & Internal Factor

Matrix etc.).

Key problems and ranking of those problems.

Alternative organizational strategies considered and evaluation of these strategies.

Your chosen strategy (ies) and why chosen.

Your specific recommendations and plan of action for implementing your strategy.

You will also provide background of the Organization and Strategy of the-Organization, and Competitive

Advantage if any.

The basic criteria, which will be used in evaluating project and case analysis are:

Quality of research: thoroughness and accuracy in analyzing and updating information of a project/case

Quality of analysis: effectiveness in applying analytical tools, functional areas of knowledge, etc.

Quality of synthesis: a logical development of ideas and strategic alternatives and analysis of the

situation with facts.

Quality of recommendations consistency with situational appraisal: appropriateness of the appraisal and

evaluation for management decision, keeping in mind the values, attitudes towards risk and work ability or

practical application of ideas in solving real organizational problems.

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