Posted: December 28th, 2015

Using Fill’s MCPF, develop an appropriate communications strategy (including media and message) for this target market, remembering to address the influence and information processing aspects identified

Using Fill’s MCPF, develop an appropriate communications strategy (including media and message) for this target market, remembering to address the influence and information processing aspects identified in task 2. This will require you to consider the following:

• A brief, but holistic context analysis
• To construct a range of communication goals and state positioning strategy
• To provide a brief account of the marketing communications strategy
• The development a coordinated communications mix, (including the consideration of various marketing communication tools and the construction of a media and creative strategy.
• The coordinated communications mix should be fully integrated, with the proposed scheduled displayed using e.g. a Gantt chart. You are also welcome to calculate the cost of the campaign, although you are not restricted by a budget. There is also no expectation to display detailed financial accounts or costings)
• To discuss how the campaign will be evaluated, highlighting and justifying the type of metrics used