Posted: February 20th, 2017

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions.

Please see the three attached files for detailed instructions. DISCUSSION QUESTION 5-1 MK640 Marketing and Advertising

Lesson 5: Delivering Value

Discussion Question 1 (25 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

Reynold’s, a supermarket chain, carries the K-Nine range of dog food manufactured by JGB. However, the chain does not interact directly with JGB, but obtains stocks from wholesalers. It has been suggested that Reynold’s save costs by sourcing products directly from JGB. However, Mal, the CEO of Reynold’s, insists that wholesalers are the most hassle-free option for Reynold’s. What can Mal say to justify this? Provide at least three (3) reasons. (25 points) (A 1½-page response is required.)