Posted: June 5th, 2015

Your task is to analyze the proposal and make a recommendation to either accept or reject it

Unit 4 Assignment 1

1.Read the following article

Agans, R., & Shaffer, L. (1994). The hindsight bias: The role of the availability heuristic and perceived risk. Basic and Applied Social Psychology, 15(4), 439-449. “


2.Read the narrative for Exercise 11-24 – found on page 437 in your textbook.

After you have read the Article and Narrative, prepare a response to the following Requirements:

Assume that you are a business consultant hired to advise Earth Baby, Inc. (EBI) on the proposed venture from Great Deal, Inc. (GDI). Your task is to analyze the proposal and make a recommendation to either accept or reject it. Your presentation must include critical thinking and analysis supported by evidence using independent references. Your analysis must also include any biases that might be relevant to the proposal. The article reading may provide special insight for this requirement.

The analysis must be Word document, 2 pages long, not including the Title Page and Reference List. The analysis must be presented in proper APA, 6th Edition formatting, including a Title Page with properly formatted Running head. A “Conclusion” section is also required.

Do not provide short answers to the questions. Provide a thorough analysis, using good critical thinking. Provide support for your answers using independent references. Do not present this assignment in “Memo” format. The assignment requires formal analysis not an informal memorandum.

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