Lesson 6: Marketing Communication
Discussion Question 1 (25 points)
Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.
Even though the cost of advertising has sometimes been cited as a necessary evil, it can make or break a company. Some companies spend almost half of their annual budgets just on advertising alone. (25 points) (A 1½-page response is required.)
a. Research two (2) large organizations (companies with over 1,000 employees) and provide a brief overview on who they are, where they are located, and what services they provide.
b. How much is each of the two (2) companies spending annually on advertising? Provide at least three (3) years worth of recent data for comparison analysis.
c. What type of relationship can be formulated by comparing the money spent on advertising compared to the sales revenue generated for each company?
d. Make a comparison: Do both companies exhibit the same cost/benefit relationship? Why do you think this is?
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