Triple Bottom Line / Bradley Corporation Research (Capstone start)

Research: The Bradley Corporation

Video link: com/aboutus/overview” target=”_blank”>https://www.bradleycorp.com/aboutus/overview

At the heart of the project will be the organization’s understanding of, and journey toward, sustainability. This will, of course, require you to understand the organization’s involvement with the three value tenets of the triple bottom line:

Economic (profit)
Environment (planet)
Social (people)

In order to be sustainable, one may argue, the organization’s leaders and employees must view their environment as a system comprised of many subsystems. Through your analysis of the organization you will want to better understand the organization’s position on sustainability, how they approach the tenets of the triple bottom line and any evidence that the organization views itself as a system.

Recall that system theory requires organizational leaders to view their environment from a broader perspective that includes structures, models, patterns and events, rather than just isolated events within isolated departments. Throughout your review of the organization, you will want to make note of any activities, actions, discussions or events that would lead you to believe the organization is viewed as a system and that organizational leaders and members are concerned with sustainability in both their planning and operations.

Also, recall the laws of the Fifth Discipline and how organizations sometimes follow or break these laws. During your viewing and analysis of the episode, make note of situations that may involve some of these laws. Highlight these events within your presentation.

So, to begin, view the video clip that summarizes the organization (link is provided above). Next, explore the website paying particular attention to foundational elements such as the vision, mission and core values of the organization. Explore pages that describe the leadership team and other key personnel. Look for pages devoted to systems, learning, people, planet and profit (often the “about” pages or “media relations” pages will provide good background information.) Feel free to explore other industry web pages or Youtube videos for additional information.

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