Posted: July 19th, 2015

To what would you attribute McDonald’s sales growth during the economic downturn?

To what would you attribute McDonald’s sales growth during the economic downturn?

Review Capsule 1.1 about McDonalds. To what would you attribute McDonald’s sales growth during the economic downturn? How would you characterize its strategy (ie low cost, product differentiation, best cost, etc.)? Which tests of a winning strategy does McDonald’s strategy pass?

 

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