Posted: February 22nd, 2016

What do you think is the brand strategy for the brand you’ve chosen for your Prime Customer assignment ? ( Please refer to my attachment “Consumer Analysis” , the brand you are going to write is “Abercrombie & Fitch

What do you think is the brand strategy for the brand you’ve chosen for your Prime Customer assignment ? ( Please refer to my attachment “Consumer Analysis” , the brand you are going to write is “Abercrombie & Fitch”)

Address the brand strategy in the order of:
(Please read attachment “Lec4_BrandStrategy” carefully before you write)
• Core Value: What it stands for in its customers’ lives
• Personality: How it portrays itself to its customers to enhance communications of its core value
• Experience: How it wants its customers to feel when it interacts with them

Why is its positioning unique amongst its competitors?
(Deliverables: No need to write in essay format, write it according to the following format ):
• Positioning Map ( refer to attachment ” “Lec4_BrandStrategy” P9-22)
• Brand Wheel (No more than 10 words please!, refer to attachment ” “Lec4_BrandStrategy” P28-33)