. Do you think that they are appropriate for that particular advertising medium? Why or why not? Have any of the advertisements convinced you to buy the product? Why or why not?

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

You have opened your own business and are selling a product that you intend to market directly to your customers. First, choose the product that you intend to sell and explain why you chose that product. Then, explain the basic structure of your business: What is your strategy? What will you offer? How will you handle customers’ orders? How will you handle returns and customer complaints? How will you handle the customer database? (25 points) (A 1½-page response is required.)

DISCUSSION QUESTION 7-2 MK640 Marketing and Advertising

Lesson 7: Marketing Media

Discussion Question 2 (25 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

Choose three (3) advertisements from your favorite magazine. Do you think that they are appropriate for that particular advertising medium? Why or why not? Have any of the advertisements convinced you to buy the product? Why or why not? (25 points) (A 1½-page response is required.)

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