Posted: December 9th, 2015

the Customer Decision Journey Assignment for the Marketing Strategy & Communication class

Write 5-6 pages assignment, for the follwoing product:application to find parking slot on the streets.No references and try to use your own words.

Here is what you need to do:

FYI, this is the Customer Decision Journey Assignment for the Marketing Strategy & Communication class:
How to deliver an increased customer journey, for the brand and product of your choice, by using innovative new services and products.  As discussed, you may use the help and collaboration of other real, or invented, corporation(s) of your choice for establishing a successful cooperation and journey.
Explain how you delivered a both consistent, innovative and personalised customer experience on the customer decision journey by considering:
·       Automation streamlines journey steps
·       Proactive personalisation
·       Contextual interaction
·        Journey innovation
A And how would you market and communicate this product and service innovation through Marketing Communications’ tools, messages and media?
In order to fully understand what I am referring to please consider “The consumer decision journey” and “Building a design driven culture” articles discussing today’s importance of generating innovating practical customer journeys and products.