Posted: August 27th, 2015

The 5 theories of advertising.

introduce and explain the 5 theories of advertising (1. Maslow Hierarchy of Needs-Motivation conceptual framework 2.Vaughn FCB Matrix- Consumer buying model 3.Bernbach-Principles of advertising ROI-Relevance -Originality-Impact 4. Bernstein-VIPS-Visibility-Identity -Promise-Simplicity
5.Duke’s Principles) one paragraph for each theory, like the introduction. talk more about first 3 theories.

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