Posted: August 6th, 2015
SWOT and BCG Matrix
create a SWOT and BCG matrix. For the SWOT, . Then, prepare a SWOT matrix for Disney’s Parks and Resorts Division. For the BCG, use the information in exercise E to prepare a BCG matrix for Disney locating each division where you believe it represents its position relative to market share and growth.
When complete with both exercises, write a short narrative (one page or less, single space) of your key conclusions from (1) your SWOT analysis of Disney, (2) your BCG work on Disney. In addition, include your conclusions on the Parks and Resorts division of Disney as a result of its position in the BCG and the results of SWOT. Make clear recommendations for Disney’s Parks and Resorts based on integrating the work from the above models.
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