Posted: September 24th, 2015

Subject-Consumer behaviour.

Describe how the major industries of 1) Australian and New Zealander vacation travel, 2) cosmetic and 3) precooked food are affected by the effects of the demographic trends listed below (positive and/or negative effects):
A) Present baby boom generation’s peak earning and saving years.
B) Present longer life span of senior citizens.
C) Present baby bust entering the work force.
D) Present smaller family unit and more “single adult” households.
PART B
Name some other important demographic trends. How might these trends affect the three industries in the assignment?

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