Posted: November 26th, 2015

Subject Area: Advertising and media in marketing environment

this is not a essay but a report.
The purpose of this assignment is to assess your ability to apply theory and models to advertising activities and evaluate the effectiveness of the advertising activities.
Analyse an advertising campaign for any product or services. This can be based on an existing or previous campaign. Detail the rationale for the campaign strategy and critically evaluate why the campaign will be effective by reference to advertising theory.

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