Posted: April 5th, 2015

Strategy evaluation

Strategy evaluation

You should base your assignment on a company of your choice within the Retail in United Arab Emirates or the Gulf country.
1.    Assignment title – Strategy evaluation
2.    The task: You are asked to carry out a strategic analysis of a specific firm

The Individual Report
Individual Report (2000 words).

•    You must present an analysis and evaluation of the current strategy of the company. You should make use of your analysis to critically analyse the current strategy and to discuss whether or not the company should change its strategy and why.

•    You must identify the current strategy and bring evidence from your analysis of the trends and capabilities discuss whether or not the current strategy should change and why.

•    Remember to use Porter five forces analysis framework to analyze level of competition within the industry. At the end of this document is a material which explains how to use the 5 forces properly. Also you may further analyze based on the understanding on Porter’s generic strategies and Ansoff Matrix depending on the information that you could have about the company and its competitors,,,etc.

•    You must bring in (and reference) evidence from a variety of quality sources and expert opinion to make your case.

•    You should not attempt to design a new strategy for the firm – the aim is to assess the future relevance of the strategy in the light of industry developments including an assessment of the future usefulness and relevance of resources and capabilities.

•    Use references. No articles , No literature review, No Journal and No academic reference. Remember don’t give suggestion nor recommendations and DON’T PREDICT

•    This assignment assesses your ability to critically analyse the external environment of a firm and assess the impact of trends upon the firm’s strategy. It also assesses your ability to critically evaluate the usefulness and relevance of a firm’s internal resources and capabilities in the light of industry developments.

•    Information on how the task can be completed successfully is given in the assessment criteria provided in the supplementary assessment grid (Excel)

•    Word limit is 2000-2200 words.