Posted: July 19th, 2015
This case is about understanding the essential link between corporate, business and operations strategy. The company’s operations strategy in manufacturing, performance, coordination of functional strategies, and choosing between simplification and proliferation are key issues.
The report will be regarded as suitable if presented in 7-10 pages (including figures and tables), and in around 1500-2000 words (with breakdown as suggested under each question).
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