Posted: April 7th, 2015

Strategic Management: Strategic Choices and Implementation

Case 5 – Strategic Management: Strategic Choices and Implementation

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Strategic Management: Strategic Choices and Implementation

Case Assignment

Strategic Choices at Harley-Davidson Motor Company

To complete Module 5 Case Assignment, read the information in the background material, look for more information and review some of your previous readings for this class, and then write a 4- to 5-page report for your professor and the executives of H-D corporation by answering the following questions:
i.What strategy (or combination of strategies) did Harley-Davidson use to become such a successful organization?
ii.To what extent has Harley-Davidson’s strategy (or combination of strategies) changed over the years, or been constant?
iii.How does Harley-Davidson’s strategy (or combination of strategies) “fit” with the environment of the motorcycle industry?
iv.How does Harley-Davidson’s strategy (or combination of strategies) “fit” with the internal resources and competencies of the firm?
v.Based on your analysis and findings, what would you recommend to the executives of Harley-Davidson Motorcycle Corporation?

Note: Reports/assignments will not be accepted without proper citations and references. Use the sources from the background material together with the sources you find on your own.

Assignment Expectations

This paper should include:

An introduction stating the thesis, position, or central theme of your paper, a main body focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.

Document your sources and provide in-text citations whenever you use information obtained from a background reading or other outside source, as well as a separate reference list at the end of the paper. You may use footnotes instead, if you prefer, but you must document where you got the information you are using in your papers!

The following criteria will also be used to assess your paper:
1.Meets Assignment Requirements: Is it apparent that all writing requirements are specifically addressed?
2.Critical Thinking: Has the student integrated course materials into a well-reasoned presentation of ideas?
3.Writing: Is the paper clear and well written with an academic tone?
4.Use of Sources: Did the student apply recent, relevant sources to support key points?
5.Mechanics: Was the paper properly formatted to include proper use of in-text citations?

Additional Question:
You are now in charge of an organization (Profit, Non-profit, volunteer, defense – your choice). Describe the controls you want to review to determine if the organization and the individuals are moving in the correct direction. List the top three measurement controls you would want to see.

Note: Demonstrated thought and integration of key concepts. Your response should be supported with relevant background sources, which must be properly cited & referenced.

Required Reading:
Required Reading
Pearson Custom (2014), Strategic Management and Planning Techniques. Retrieved from: http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12168
Review the materials from H-D’s investor Web page.
Harley-Davidson. (2012). Quick Links (Investor relations page). Retrieved from: http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-govhighlights&locale=en_US&bmLocale=en_US
Also review materials you have covered in previous modules that will provide you with insights for completing the assignments.
The following readings demonstrate the relationship between Porter’s generic strategies and the threats from competitors, customers, suppliers, and substitute products.
Quickmba.com (2010). Porter’s Generic Strategies. Quick MBA. Retrieved August 2011 from http://www.quickmba.com/strategy/generic.shtml
Tutor2u.net (2011). Competitive advantage. Retrieved, from: http://www.tutor2u.net/business/strategy/competitive_advantage.htm
Also review the following document that outlines Harley’s alliance with Lehman Trikes:
Looney, D. C., & Ryerson, A. (2011). LEHMAN TRIKES: A STORY WITHIN A STORY. Journal Of The International Academy For Case Studies, 17(7), 45-58. (Available via the Library by way of the EBSCO database).

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