Posted: November 9th, 2015

Strategic management

Strategic management

Project Deliverables

Phase 1 – Modules 1-3 (Outline for Strategic Management Case)

? Introduction of the company (limit to a maximum of three single-spaced pages).  o

Description of the firm and its products o Company history (brief history, critical

events, competitors, leadership), including strategic elements of its history o

Vision and mission statement o Assessment of mission and vision ? External

assessment o EFE and CPM with strategic implications o Analysis of competitive

position, opportunities, and threats ? Internal assessment o IFE with strategic

implications o Financial ratio analysis with key conclusions and implications for

strategic choice o Overall analysis of internal capabilities and implications for

your strategic decisions

Module 1:  Select company and secure instructor approval. Once approved, create

plan outline, insert current mission and vision.

Module 2:  Complete an EFE and CPM for your company (including analysis and

conclusions) and insert in your working draft which you will hold until you submit

Phase 1 during Module 3. .

Module 3:  Complete an IFE and calculate financial ratios (including analysis and

conclusions) for your company and insert in your plan to submit at the end of

Module 3.

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