Posted: November 2nd, 2015

Strategic Analysis: Organizational & Competitive

Strategic Analysis: Organizational & Competitive

The goal of conducting a competitor analysis is to gather information about the

company’s competitors and systematically formulate a strategy to become the market

leader in the industry. In formulating any strategy, it is imperative that the

company understand its organizational structure as well as the internal and

external forces which could impact their strategic decisions.

Based on the company you chose in the previous module, analyze the organization’s

mission, vision, and values, its ability to compete, and the effectiveness of its

management team in executing strategy. Some of the factors to be considered in

doing this evaluation include the company’s internal resource capabilities, its

relative cost position, and its competitive strength. In addition, evaluate the

competitive strategy of your selected organization and examine how this strategic

approach drives the rest of the strategic actions the company undertakes in terms

of product line, production emphasis, marketing emphasis, and the means for

sustaining the strategy. Make sure to include at least one analytical tool such as

SWOT analysis, Porter’s, BCG, etc. in your analysis.

Research your selected organization’s strategy and analyze the following elements:

•                The organization’s mission, vision, and values. What does it tell

you about the company, their culture, their direction? Does it convey the purpose

and primary objectives of the company? If so, how, if not what is missing?

•                The organization’s strategic goals. Based on your research, what

are the top three strategic goals of your chosen company?

•                The relative alignment of strategic goals with the organization’s

mission, vision, and values. Include at least three examples of how the strategic

goals help and/or hinder the organization in achieving its mission, vision, and

values.

•                Additions or changes you would recommend to the strategic goals

to better achieve the company’s mission, vision, and values. Include at least two

additions or changes and justify your response.

•                Describe the relevant external factors and influences (at least

3) which could affect the decisions the company makes about its direction,

objectives, strategy, and business model.

•                Describe the Internal factors and influences (at least 3) which

could impact the company’s decision making such as the company’s market position

and its competencies, capabilities, resource strengths and weaknesses, and

competitiveness.

•                Does your selected organization have a focused strategy that

differentiates it from other companies in the same marketplace? Explain your

answer.

•                Is the organization seeking a competitive advantage by taking the

initiative in the marketplace? Explain your answer.

•                Does the organization have a strategy for competing in

international markets? Does it appear to have a solid understanding of local

customer needs and preferences to create customized products or services? Does it

appear to know how to transfer company expertise to initiate actions to compete

internationally?

•                Make sure you utilize at least one analytical tool in your

analysis of this section.

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