Posted: November 2nd, 2015
Strategic Analysis: Organizational & Competitive
The goal of conducting a competitor analysis is to gather information about the
company’s competitors and systematically formulate a strategy to become the market
leader in the industry. In formulating any strategy, it is imperative that the
company understand its organizational structure as well as the internal and
external forces which could impact their strategic decisions.
Based on the company you chose in the previous module, analyze the organization’s
mission, vision, and values, its ability to compete, and the effectiveness of its
management team in executing strategy. Some of the factors to be considered in
doing this evaluation include the company’s internal resource capabilities, its
relative cost position, and its competitive strength. In addition, evaluate the
competitive strategy of your selected organization and examine how this strategic
approach drives the rest of the strategic actions the company undertakes in terms
of product line, production emphasis, marketing emphasis, and the means for
sustaining the strategy. Make sure to include at least one analytical tool such as
SWOT analysis, Porter’s, BCG, etc. in your analysis.
Research your selected organization’s strategy and analyze the following elements:
• The organization’s mission, vision, and values. What does it tell
you about the company, their culture, their direction? Does it convey the purpose
and primary objectives of the company? If so, how, if not what is missing?
• The organization’s strategic goals. Based on your research, what
are the top three strategic goals of your chosen company?
• The relative alignment of strategic goals with the organization’s
mission, vision, and values. Include at least three examples of how the strategic
goals help and/or hinder the organization in achieving its mission, vision, and
values.
• Additions or changes you would recommend to the strategic goals
to better achieve the company’s mission, vision, and values. Include at least two
additions or changes and justify your response.
• Describe the relevant external factors and influences (at least
3) which could affect the decisions the company makes about its direction,
objectives, strategy, and business model.
• Describe the Internal factors and influences (at least 3) which
could impact the company’s decision making such as the company’s market position
and its competencies, capabilities, resource strengths and weaknesses, and
competitiveness.
• Does your selected organization have a focused strategy that
differentiates it from other companies in the same marketplace? Explain your
answer.
• Is the organization seeking a competitive advantage by taking the
initiative in the marketplace? Explain your answer.
• Does the organization have a strategy for competing in
international markets? Does it appear to have a solid understanding of local
customer needs and preferences to create customized products or services? Does it
appear to know how to transfer company expertise to initiate actions to compete
internationally?
• Make sure you utilize at least one analytical tool in your
analysis of this section.
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