Posted: June 3rd, 2016

A Step-by-Step Guide

A Step-by-Step Guide

This is a challenging project. You are going to conduct a market research project for a real company and then make recommendations based on data you collect. To make it easier for you, I’ve put together this guide to give you a step-by-step outline of what you have to do. Each of the 7 steps below has a dedicated section that will explain how to complete the task.
1.    Define the decision
2.    Create a conceptual model
3.    Design the survey instrument
4.    Choose your sample
5.    Collect data
6.    Analyze data
7.    Report your results
8.    Evaluating a market research report

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