Posted: December 30th, 2015
2500 words case study assignment of a marketing strategy for a sports product or service to include a marketing mix and SWOT analysis.
1. Research a sports product or service (400 words)
Introduce the person,product,service and display research on current marketing strategy and target audience/target market.
2. Create a marketing mix (750 words)
Use the 7 Ps to develop a marketing mix for this product or service .
3. SWOT analysis (500 words)
Identify the Internal and External (PESTLE) and create a SWOT analysis. Use factual information FACTUAL information only (and references)
4. Marketing strategy (700 words)
Identify mission and vision statements and make clear objectives.
Identify the target market using segmentation profilers.
Implementation,control,evaluation-identify clear SMART objectives.
5. Conclusion (150 words).
Key Reading:
Bill, K (2009) Sport Management. Learning Matters Ltd, Exeter.
Beech & Chadwick. 2004. The Business of Sport Management. Persons Education Ltd.
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