Posted: November 22nd, 2015
This part of the coursework-leading on from Assignment1,will develop and assess students’ understanding of how decisions are made and how they fit together.There will be scope for creativity while ensuring that key marketing aims and objectives are being met. Each student will be required to clearly demonstrate a scholarly awareness of cross-border, and within foreign target market, marketing strategy.
Workingnow as a marketing consultancy group (formed in Week 5),you are required to build on the situationalanalysis of ONE of yourcolleagues’ assessment 1 submissions (not necessarilybased on the best grade –thisbeingsummarized in your first link section (seebelow). You are to provide a report of 2000 words (max) on the sameretailentity.
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