Posted: August 1st, 2015

Service Marketing 2

Service Marketing 2

Order Description

Firstly, It is assignment 2 Part A. you need to write 2000 words and (400 words reflection).
You need to look at the assessment details Part A and read the other file assessment 2 guide.
You have to choose any Motel 2 star or 3 star on Gold Coast, Australia.
Also, there is a template for service quality gaps models file in excel that you have to use and put it in the paper and fill score to reach different score to discuss later in Full service audit results about the audit in the assignment 2Part A.

The instruction for the assignment part A is :
1. Brief organisational profile
2. Data collection method (describe and justify!)
3. Full service audit results
4. Analysis (leading to identification of gaps)
5. Conclusions and recommendations (evidence based!)
6. References
7. Joint reflections (see page 3 of this document for more details)