Posted: May 3rd, 2016

you are to select one of the following brands that has a presence in the Australian market. You are then required to utilise the concepts taught in class to develop a marketing strategy analysis report that

Assignment 2: Marketing Analysis Brief
In the first instance please consult the Appendix in the Unit Outline.
As a group (maximum of 3 people per group), you are to select one of the following brands that has a presence in the Australian market. You are then required to utilise the concepts taught in class to develop a marketing strategy analysis report that:

-Discusses the chosen organisation’s current marketing strategies
-Proposes new potential marketing strategies for the organisation

The focus should be on the organisation’s brand in the Australian market place, rather than in other countries, or internationally.

Your team should select one of the following brands:

•    Volkswagen
•    Aldi
•    Cash Converters
•    H&M