Posted: September 7th, 2015

Santander’s retail banking.

Using Santander’s retail banking* as a case study, (http://www.santander.com/csgs/Satellite/CFWCSancomQP01/es_ES/Corporativo.html?leng=en_GB) prepare an individual report that:

1. Identifies a potential target market for Santander’s retail banking’s future international expansion strategy. (This means that you must not choose a market already served by Santander’s retail banking; doing so will result in failing this assignment).
2. Identifies the macro-environmental characteristics of this market.
3. Critically analyses the key strategic issues the firm faces in expanding into this market (opportunities and threats in the firm’s external environment plus strengths and weaknesses in the firm’s internal environment).
4. Recommends actions to be taken to ensure that this strategic international expansion is a success for the firm.

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