Posted: May 5th, 2017
Rhythms Inc. and Beats Inc. are two music institutes set to launch at the same time this
year. Rhythms has been providing detailed information in the papers and on the Internet
about the courses it offers. Beats has roped in Clara Carter, a famous guitarist, to appear
in their ad campaign and perform at charity events across various cities. In the context of
perception, which target characteristic is Beats focusing on, in order to be perceived well
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