Posted: October 19th, 2016

: After reading case study 2-2 (Taco Bell) about the still hot GMO controversy, draft a communication strategy memo.

Details: After reading case study 2-2 (Taco Bell) about the still hot GMO controversy, draft a communication strategy memo. In preparing the document, identify yourself as a Taco Bell senior manager who has been asked to provide advice to Laurie Gannon regarding the issue she and the company are facing. Address your strategy memo to Ms. Laurie Gannon, Public Relations Director at Taco Bell Corporation. Write clearly and concisely (but not skimpily)! Remember that you must provide your audience with relevant pieces of information. But do not force them to wade through unnecessary information.

With respect to content (and as a basis for your memo), use the relevant sections of the case as well as the concepts from the assigned textbook chapters. Remember that communicating strategically means communicating plans that directly support organizational goals.

With respect to structure, use the sample strategy memo in your textbook, Appendix D, page 387. Apply the sample thoroughly. Be sure that your discussion section explains and interprets relevant background facts and is the basis for the recommendations.