Posted: March 17th, 2017

Provide a list of the assumptions upon which you are basing your revenue and cost figures.

You have developed a footwear product, which you believe could revolutionize the footwear market.


Following on from the Dragon’s Den success of Levi Root’s Reggae Reggae Sauce – (search the internet if you are unfamiliar with this story), you have decided to make a pitch to a small group of potential investors.


You know that any potential investor will expect you to have a good knowledge of how much your product will cost to produce and also of the expected level of sales and profit your product is predicted to make.



  1. Provide a list of the assumptions upon which you are basing your revenue and cost figures.                                                                                      5 marks
  2. Prepare a marginal costing cost statement for your product on a ‘per unit’ and 12 months sales/production basis.                                                    10 marks
  3. Produce a break-even analysis (table and graph) for your product based on 12 months activity                                                                               15 marks
  4. Produce the following financial documents for the first 12 months of trading:
    1. Cash Budget                                                                             20 marks
    2. Forecast Income Statement                                                      10 marks
    3. Forecast Balance Sheet                                                              10 marks
  5. Write a 1,000 word ‘pitch’ explaining the costing and financial data from tasks 1-4 above, to your potential investors.                                                30 marks

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