Posted: May 28th, 2016

Provide a concise and precise overview of the five elements of the promotion mix as they apply to your project company

On Promotion – a. Provide a concise and precise overview of the five elements of the promotion mix as they apply to your project company. i. Additionally, how might the leveraged sales approach strengthen your current sales strategy? Be specific to your project company. b. Recalling our earlier theme of brand’s driving business and marketing, clarify your project company’s brand vision, brand personality and brand positioning – be specific as you describe this important brand management model. c. When launching a new brand, we discussed in lecture that it is best to build the brand first with PR, and then sustain it with advertising if necessary. Explain this reasoning by providing support from the readings. i. Pull from Berger’s Contagious to further support your discussion