Posted: March 26th, 2015
3D Printing case study : Promotional (Integrated Marketing Communications) of marketing mix strategy.
Order Description
3D Printing case study : Promotional (Integrated Marketing Communications) of marketing mix strategy.
5. The (reduced) marketing mix strategy (60 marks)
Based on your assessments and evaluations for points 1-4 of MakerBot and bearing in mind MakerBot‘s intermediate and longterm objectives, evaluate and provide appropriate recommendations for the following marketing mix elements of MakerBot:
• Product/Service strategy
• Distribution/Channel strategy
• Pricing
• Promotional (Integrated Marketing Communications) strategy
o List and briefly describe the main Marketing Communications channels currently used for this MakerBot in the UK.
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