Posted: January 1st, 2016

Produce a marketing strategy for a company or organisation of your choice which integrates digital and traditional marketing techniques.

This assignment requires you to:

Formulate a marketing plan.

Produce a marketing strategy for a company or organisation of your choice which integrates digital and traditional marketing techniques.

Your analysis must be supported with references to relevant course theories and concepts.

Assessment Criteria

In addition to the general points that apply to all assessed work as outlined in the Course Handbook, the following specific criteria will be used for this work:

• This is an individual written assignment.
• A report format must be adopted for this assignment.
• The assignment must satisfy learning objectives1, 2 and 3.

1. Create their own digital marketing strategy
2. Identify, use and evaluate key tools of traditional and digital marketing
3. Demonstrate their ability to recruit and retain customers in digital and non-digital marketing spaces