Posted: February 16th, 2016

Open “The Old Spaghetti Factory” restaurant in London, Ontario, Canada

Group Research Project

Note: This course is about finding and using secondary data.

General:
In groups of 4 to 5 students, you are required to complete a market assessment for introducing a product or service in a particular geographic area within Canada using secondary market research data. Only secondary data (data that has already been collected for some other purpose) should be gathered.

Franchise “The Old Spaghetti Factory” restaurant in London, Ontario, Canada.
(London is a small city in Ontario, Canada. There is no “The Old Spaghetti Factory in this area. I want to franchise the restaurant into this city and need to do the research.)

You are required to complete a category analysis, consumer analysis, Porter’s analysis, competitor analysis, and PEST analysis. For each type of analysis you must identify implications for businesses in your industry. You will complete the report by identifying whether the product or service should be introduced in the proposed city. You are not required to develop pro forma financial statements.

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