Posted: February 16th, 2017

Moving into e-procurement has many benefits. Which of the following would not be among those benefits?

Question 9. 9.Procter & Gamble has many soap brands. One reason for this is that soap users tend to group together in terms of preferences such as bleaching action, softness, stain removal, et cetera. Which of the following preferences pattern would most likely apply to P&G’s method of response to market needs? (Points : 5) Homogeneous preferences Diffused preferences Clustered preferences Psychological preferences Cultural preferences Question 10. 10.In evaluating different market segments, the firm must look at two factors: the segment’s overall attractiveness and ________. (Points : 5) company’s objectives and resources the product to be sold the purchasing process competition’s strategies the global nature of the product Question 11. 11.Which of the following reflects high trust between business sellers and buyers? (Points : 5) Distorted and hidden information Incentive alignment for seller, not customer gains Limited or biased product comparisons and advice Minimal customer education and support Customers help design products individually and through committees Question 12. 12.A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk. (Points : 5) situational factors purchasing approaches personal characteristics operating variables demographic variables Question 13. 13.If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important? (Points : 5) Personal characteristics Demographic variables Situational factors Operating variables Purchasing approaches Question 14. 14.Ultimately, the amount of steel sold to General Motors depends on the consumer’s demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent? (Points : 5) Derived demand Inelastic demand Geographic demand Relational demand Static demand Question 15. 15.Not all attempts to target children, minorities, or other special segments draw criticism. Which of the following is the best illustration of a company (or industry) that seems to be marketing to a target segment in a correct and ethical way? (Points : 5) McDonald’s marketing to inner-city youth R. J. Reynolds marketing of the Kool brand Colgate-Palmolive’s Colgate Junior toothpaste The cereal industry’s approaches to children G. Heileman Brewing’s approach to Colt 45 malt liquor Question 16. 16.Moving into e-procurement has many benefits. Which of the following would not be among those benefits? (Points : 5) Aggregating purchasing across departments gains larger volume discounts. Aggregating purchasing gains centrally negotiated volume discounts. There is less buying of substandard goods from suppliers not on the approved list. A smaller purchasing staff is required. Purchasing gains a significant leverage with top management because of its management team.