One philosophy is that happy salespeople are productive salespeople: if they do not feel good about themselves they will probably not work hard. It then can become a chain reaction if they are not happy, then they will not make money, hence the company will not make money, and so on. The purpose of a motivational plan is to assist in increasing productivity and morale.
In this assignment, you, as a sales manager, will identify why we should motivate salespeople and create a motivational plan. Use different methods and ideas. Do not just use common motivational tools such as bonuses and monetary incentives be creative. Include the following:
Describe intrinsic motivators for your sales professionals: What motivates salespeople internally? For example is a simple pat on the back good enough, are they self motivated only, do they want public recognition, or so on?
Describe extrinsic motivators for your sales professionals: What motivates salespeople externally? For example, are they motivated by contests, a plaque, money, and so on?
Use at least two resources beyond your textbook to identify motivators. Your motivational plan should be presented as if you were presenting it to your boss, in a memo format.
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