Posted: May 7th, 2015

More Advanced Statistical Measures

More Advanced Statistical Measures

Assignment Overview

read the following research paper:

Turel, O., Connelly, C., and Fisk, G. (2013). Service with an e-smile: Employee authenticity and customer use of web-based support services, Information & Management, Volume 50, Issues 2–3, March–April 2013, Pages 98-104.

Case Assignment

Based on the above information, write a paper addressing the following issues:
1.What are the key research questions in this study? Summarize the key findings in this paper.
2.What is the sample used in this study? What is the population targeted by this study? Can we generalize from the sample to the population?
3.Describe key statistics in this study. Does the study describe parameters? Explain.
4.Given the mean age and the standard deviation of age reported in this study, and assuming normal distribution, what would be an approximate 95% confidence interval for the variable age? Please interpret these results.
5.Exemplify Type I and Type II errors using concepts from this study.

Please organize your paper in a scholarly way. Add section titles when necessary. Explain your logic, and when appropriate, use external sources and use proper citations. Conclude your report with a paragraph or so evaluating the entire exercise in terms of what you have learned and your reflections on the topic.

The paper is usually between 5 and 12 pages long.

Assignment Expectations
1.Student understands the key research questions in this paper.
2.Student is able to understand and identify the following research-related concepts: samples, populations, parameters and statistics; confidence intervals and types of error in inference.
3.Student answers the questions with clarity, depth, and critical thinking.
4.Completeness and coherence: Chain of thought is easy to follow.
5.Student uses relevant evidence and additional papers/resources to support the propositions.
6.Paper is clearly written with appropriate format. Reference list is complete. Citation is properly done.

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